智慧零售

Driving the shift to smart retail and creating new retail formats

Smart Retail

Smart Retail Solutions

  • Customer Identification Solution
  • Heat Map Solution
  • Customer Analysis Solution
Customer Identification

Customer Identification Solution

A combination of public cloud, smart terminals and applications will help immediately identify and push customer portrait to realize lead marketing and personalized services in stores. In this way, stores can improve reception efficiency and conversion rate, tap into potential customers, and maintain customer loyalty. At the same time, a flexible API interface is connected to the legacy system for data integration, facilitating a rich and three-dimensional customer portrait.

Key features
  • Reminder about VIP customer visits and second visits
  • Customer label
  • Marketing suggestion push
  • Cross-store management
Advantages
  • World-class algorithm capabilities, real-time precise recognition
  • Convenient, economic, and expandable public cloud
  • In-house intelligent terminals that deal with various complex scenarios
Scenarios
  • Retail chain and service industries including 4S, home decoration, cosmetics, jewelry, and offline education

Heat Map Solution

Digital customer analysis. By analyzing the relationship between people and products, the solution will help optimize product placement and displays, in-store trajectory design, and product/region preference analysis. In this way, stores can effectively improve their operation.

Key features
  • Trajectory forecast
  • Product/region preference analysis
  • In-store trajectory analysis
Advantages
  • High-precision and personalized multidimensional data analysis
Scenarios
  • Offline retail and service scenarios including brand chain stores
  • Shopping malls
  • Exhibition halls
Customer Analysis

Customer Analysis Solution

A multi-dimensional data analysis tool that analyzes store footfall and customer attributes. It provides two options based on different scenarios -- entrance/exit footfall statistics and real-time store footfall statistics, a powerful support for making retail operation and management decisions.

Key features
  • Entrance/exit footfall statistics
  • Real-time store footfall statistics
  • Customer portrait analysis
Advantages
  • Duplicated data removal within self-defined time
  • Non-target group (e.g. shop assistants) exclusion
  • Real-time data feedback
Scenarios
  • High-traffic scenarios like brand chain stores and shopping malls

Application Scenarios

Flexible modular product design extensively used in multiple retail scenarios

Industry Applications

Solutions applied in multiple scenarios yield considerable benefits for retailers

YITU helps Lincoln offer first-class customer service experience in its stores

YITU's personalized marketing solutions for retail businesses were applied to Lincoln, a world-famous high-end luxury car brand. The solution helped the enterprise enable non-perceivable notifications about second-visit customers. YITU solutions are also connected to the system to help sales managers offer considerate and continued services to customers who pay multiple visits to stores within a short period of time. This creates a top-class store service and experience for customers.

 

YITU guides the overall digitalization of offline stores to promote smart jewelry retailing and refined operation

YITU worked with high-end jewelry retailing brand Forevermark to empower the latter in its digital transformation of its offline stores. Leveraging YITU's millisecond-level data response and ability to model customer-product relationships, merchants are able to better understand customers to facilitate more targeted services and fine-grained retail store operations.

 

Integrating AI into lifestyle services, YITU supports a professional pet services firm in upgrading and revamping its processes

YITU worked with Skyfield Group, a top pet medical and professional service management institution in China, to customize solutions to address the latter's business pain points in its stores. The solutions have greatly enhanced business handling efficiency during peak periods at the stores, and have enabled personalized services for VIP customers. This has lead to a stronger sense of trust and affability in customers towards the hospital. YITU contributed to the comprehensive upgrading and transformation of "AI+ Life Service".

 

Reshaping offline customer-product-store relationships, YITU enters strategic partnership with well-known domestic shoes and apparel retailer

YITU entered a strategic partnership with a well-known domestic shoes and apparel retailer to create more feasible intelligent retailing solutions. By leveraging YITU's AI technologies, the two parties analyzed the brick-and-mortar stores, and gradually developed a more cost-effective visual semantic system for retail. YITU's flexible product structures meet the needs of various scenarios, and enable scientific target segment positioning, pre-emptive marketing, follow-up services, and integration of all offline data. This allows accurate presentation of the relationships between people, products and stores. In addition to improving the efficiency of store operations and reducing deployment costs for stores. The company also provides the industry with a wealth of experience for the new retail shift.

 

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